Performance Marketing Specialist
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Hi, I'm
Nithish Kumar B.
Performance Marketing Specialist
I help brands grow with data-driven campaigns, smarter tracking and better conversions.
4+Years In Performance Marketing
11XROAS For A Healthcare Client
30L+Monthly Google Ads Spend Managed
Google Ads
Meta Ads
GA4 & GTM
Website Development
How the data flows
Every source in, every platform fed, every lead traced.
Server-side tracking collects the events, a clean data layer sends them to your ad platforms, and the CRM closes the loop back to revenue.
Results
Built for performanceat scale.
Every campaign is measured against real business outcomes — not just clicks.
Consistent return across paid search and social campaigns.
11.8×
ROAS Delivered
Managed across Google, Meta and programmatic channels.
₹30L+
Monthly Media Managed
Hands-on experience scaling budgets for growing brands.
4+ Years
Performance Marketing Experience
Certified expertise across the platforms that matter most.
Google + Meta
Paid Media Expertise
Google AdsMeta Ads
Positioning
Advertising is only one part of growth.
The best-performing campaigns rarely come from simply spending more. They come from understanding the entire journey — from the first click to the final conversion.
I work across paid media, landing pages, analytics, tracking, and conversion strategy to identify where growth is being created, where it is being lost, and what to do about it.
Traffic
Intent
Conversion
Revenue
Measurement
What I Do
Not just ads —the whole growth engine.
A collection of services that work together to turn media spend into measurable revenue.
Full-funnel Google & Meta Ads campaigns built around business outcomes, not just clicks.
11.8× ROASSee the approach
Designing and building landing pages engineered to turn traffic into leads and sales.
2× CVR liftSee the approach
GA4, GTM and server-side tracking set up so every rupee of spend is measurable.
100% funnel visibilitySee the approach
Continuous testing across the funnel to lift conversion rate without increasing spend.
30+ tests runSee the approach
Clear, actionable dashboards that connect ad spend directly to pipeline and revenue.
Weekly reportingSee the approach
Regular optimization and strategy calls to keep growth compounding month over month.
4+ yrs experienceSee the approach
Case Study
Case Study ExampleProof, not promises.
A closer look at how spend was restructured around qualified pipeline instead of raw volume.
Methodology
A performance system, not a collection of campaigns.
01
Understand
Business model, audience, economics, offer and growth objectives.
02
Diagnose
Find the gaps across acquisition, conversion and measurement.
03
Build
Create the right campaign, funnel and tracking architecture.
04
Optimise
Continuously test audiences, creative, messaging, landing pages and budgets.
05
Measure
Connect marketing activity to the metrics that actually matter.
Before & After
Before and after setup
What your ad platforms see before a proper setup, and after.
Without Proper Tracking
Every click is a guess. Budgets chase the wrong signal.
Duplicate purchase eventsnow
Meta is bidding on the same sale, twice.
40%+ of conversions unaccounted for3m ago
No Enhanced Conversions. Bidding half-blind.
Revenue doesn't match the store6m ago
GA4 purchases and Shopify orders disagree.
After Nithish's Setup
Every click is data. Budgets optimise toward what converts.
Deduplicated, accurate purchasesnow
Pixel and Conversions API working together.
98%+ conversion accuracy4m ago
Enhanced Conversions matched, bidding sharp.
Revenue reconciled with the store9m ago
GA4 and Shopify finally tell the same story.
Tools
The platforms behind the campaigns.
Every account runs on the same working stack: ad platforms to buy the traffic, tagging and analytics to measure it, and CRM and commerce systems to tie it back to revenue.
- Ad platforms
- Google AdsMeta AdsTikTok AdsMicrosoft Ads
- Tracking and analytics
- Google Tag ManagerGoogle Analytics 4Stape (server-side tracking)
- CRM and booking
- HubSpotZohoCalendly
- Commerce
- Shopify
Clients
Brands I've worked with
Pick an industry to see the brands I've run campaigns for.
CareNova
Healthcare
Medico
Healthcare
Aarogya Labs
Healthcare
Nimbus
SaaS
Coinwise
Finance
CareNova, Healthcare
How It Works
Your complete tracking system
Everything works together, from the first click to the closed deal, so every platform sees the conversions that actually make you money.
Triggerlive
Purchase
Google Tag Manager
GA4purchase✓
Google AdsPurchase✓
MetaPurchase✓
Conversion Tracking
Every lead, booking and purchase tracked in GTM and sent to GA4, Google Ads and Meta.
yoursite.com
data.yoursite.com
Server-Side Tracking
Your own first-party subdomain gets past ad blockers and Safari limits.
Deal · Acme Inc.$4,800
Closed won.
Sent to Google Ads.
Lead
Qualified
Booked
Won
gclid matched · uploaded
Offline Conversions
Closed deals from your CRM go back to Google Ads, matched to the original click.
Blog
Tracking guides and fixes
Practical answers for broken tracking, missing conversions, and numbers that never quite add up.